SmartBrief Originals Insights, analysis and best practices.
Advertisers, consumers and data: Finding the balance in an era of customization
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It's imperative that marketers understand how to reach consumers -- and where and when.

Top 10: Chobani's condiment debut, Dean Foods' plant closures and remembering Joel Robuchon

A new condiment from Chobani, Dean Foods' plan to closure seven plants and the death of chef Joel Robuchon made this week's most-clicked list.

User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.

Checklist

A guide to figure out how you can be most productive for your situation.

National brands drive revenue growth, Acosta report finds
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National brands account for the vast majority of revenue growth, and shoppers believe name brands offer higher quality across categories, according to Acosta’s Why Brands Matter report.

The real cost of "free"

Why teachers need to think twice before using "free" edtech tools

Symmetry

For leaders to succeed and bring out the best that their people have to offer, they have to be able to engage on multiple levels.

Better plant-based burgers find a place on the menu

Small chains and indie eateries feed demand for plant-based meats.

While there is no exact recipe for what will go viral online, there are some steps brands can take to improve their odds.

Visiting new PORTS

Free virtual program puts students with park rangers to explore California's natural resources.

Ethics

Doing the minimum isn't enough when it comes to compliance.

Soft skills for strong school leadership

How to foster the interpersonal skills that motivate teacher teams.

Last week's question: Which environment is harder to lead in: a crisis or the boring day-to-day?

Mid-split devices enable 5-85MHz and align with DOCSIS, MoCA
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Solving the problem of upstream capacity

Wall

When you have the right mindset, you can push through discomfort and have the conversations that matter.