A new virtual reality standard, VirtualLink, could significantly cut down on equipment clutter by allowing connection via a single USB-C cable. The new standard was developed by Microsoft, AMD, NVIDIA, Oculus and Valve to pave the way for next-generation VR equipment.
A significant portion of consumers who are using smart speakers say they're doing so in part to reduce the amount of time they spend gazing at screens. That's per a report by Edison Research and NPR, which found that 38% of those who've had a speaker for less than a year appreciate the reduction in screen time.
Apple has released a third beta version for iOS 12 to the public, with the final version expected to be released in September. The beta includes a Screen Time feature to monitor time spent on each app, a Do Not Disturb setting for meetings, and updated power and Siri features.
Wearables could become lighter and more energy-efficient thanks to the development of a solar supercapacitor from researchers in the University of Glasgow's Bendable Electronics and Sensing Technologies group. The use of 3D porous graphene and silver foam allows devices to store and release up to three times more power compared with similar supercapacitors.
China's massively popular WeChat messenger app is much more than that, offering a wide variety of services including social media, ride-hailing and mobile payments. Wesley Young takes a look at how WeChat works and the promise it and others like it may hold for marketers by reducing the complexity of charting consumer journeys across many separate channels.
Global spending on video games this year is expected to climb 13.3% from last year and reach $138 billion, according to a Newzoo projection. There's no sign of slowing, with one analyst noting more than half of teens now spend hours a day gaming.
Advertisers will soon be able to buy inventory on Snapchat based on Nielsen's more than 30,000 branded audience segments. The opportunity is the result of a licensing deal between Nielsen and Snapchat, with the addition also allowing advertisers to use their own data segments for targeting.