Research from Foursquare and Carat is debunking misconceptions marketers have about Generation Z, including a so-called obsession with healthy and organic foods and a preference for shopping online. The study found that this demographic is more likely to frequent burger joints and fast-food restaurants than other age groups, they like to combine in-store with online shopping, and they are more likely to engage in cultural activities such as attending the opera, going to a bookstore and visiting an art museum.
Eighty-five percent of American adults who make purchases using a voice assistant opt for the device's first suggestion, or "preferred option," which could have a detrimental effect on brand loyalty, Digitas reports. The study found that 78% of respondents were more likely to browse further options if the voice experience is accompanied by screen-based text.
This year's Emmy nominations are showcasing a group of diverse female performers that defy stereotypes of women on screen, including Regina King for her work in "Seven Seconds," a Netflix series about police brutality. Other nominees include Tracee Ellis Ross who was nominated for "Black-ish" in a season that saw her character battling postpartum depression and Pamela Adlon for her work portraying a single mom in "Better Things."
The importance of the Hispanic vote will continue to rise as the group increases in numbers. Traditionally, Hispanic voters have leaned Democratic, but a deeper understanding of the nuances of modern US Hispanics is needed for candidates to win future votes, Chance Seales writes.
In a road trip that follows REI outdoor events across the US, Subaru is hoping to inspire and showcase its products to an ideal target market. Giveaways, promotions and a sweepstakes to win the new Subaru Ascent are central, but other activities such as aura photography and keychain making are also designed to draw people in.
SmartBrief Creative Director Miri Kramer discusses the benefits of infographics, including their ability to concisely convey important information that's easily shareable on social. She provides tips on how to create the best infographics, including using multiple, reputable data sources and creating a powerful visual story that's instantly understandable.
Rokkan's humorous new push for Hum by Verizon features a series of digital spots in which actors dramatize customer reviews that span scenarios such as dead car batteries and breakdowns. The ads include the tagline "Hum takes the drama out of driving."
Connected TV advertising spend will hit $8.2 billion in 2018 from $4.7 billion last year, and increase to $20.1 billion in 2020, Tru Optik reports. Additionally, third-party data is used by 97% of advertisers who invest in targeted connected TV ads.