Artificial intelligence is gaining ground as an assistant but now it can argue with you in the form of IBM Research's Project Debater. The AI platform draws on hundreds of millions of interactions with journal and newspaper articles to present sharp arguments with humanlike wit.
Brands can grow their customer base through category growth, Cadillac chief marketing officer Deborah Wahl says, something the brand has been working on since she took over. The company rolled out its "Book by Cadillac" subscription car service to address customer desires, as well as personalized campaigns and virtual reality experiences.
Anheuser-Busch InBev is touting Michelob Ultra, Budweiser, Estrella, Bud Light and Lime-A-Rita with a blockchain-enabled push via mobile platform Kiip to trial whether the technology results in more advertising transparency. The company will be able to download and analyze data on an hourly basis related to engagement, cost, impressions, creative and time stamps.
WarnerMedia CEO John Stankey has announced that the new company will be focused on cutting the volume of ads served on its inventory to appeal to consumers who are now used to streaming ad-free content and that AT&T's massive trove of customer data will enable brands to deliver more relevant, targeted ads. These type of ads will become available on Turner networks, including CNN and TNT, "in short order," Stankey said.
Oath is introducing a new type of digital advertising in the form of what it calls extended reality, or XR. The technology combines 3D imaging, virtual reality and data to build on the average of over two minutes' worth of consumer engagement that Oath has achieved with augmented reality ads.
IBM iX and Mediaocean announced at Cannes that they have teamed up on a blockchain-enabled digital media supply network, with launch partners including Unilever, Kellogg's, IBM Watson Advertising and Kimberly Clark. "We're entering into a new era of accountable marketing in which we are coming together under one secure, transparent, and integrated source of truth -- that truth, will live within the Mediaocean blockchain solution," said Mediaocean CEO Bill Wise.
Comcast has announced that it will be launching its X1 for Hospitality service at the Four Seasons Hotel Philadelphia at Comcast Center this winter. Using the service, hotel guests will be able to enjoy hundreds of channels, thousands of on-demand titles, DVR and voice control navigation.
Showtime has announced that it will be launching its first weekly late-night talk show next year. The show will feature Desus Nice and The Kid Mero and will center on topics including pop culture, music, sports and politics.
Discovery has announced a new advertising offering that will put brands in front of the audiences of the network's most in-demand series. Discovery Premiere offers exclusive advertising across 30 of the network's most-watched programs.
Eight O'Clock Coffee is challenging fans with an augmented reality game and the chance to win $8,000 worth of groceries. Chili's is also tapping AR tech with a World Cup-themed game featuring one-on-one competition against other virtual players.