Comcast has added a feature to its X1 remote that allows subscribers to vote during NBC's "America's Got Talent" using their voice remotes. The interactive feature lets viewers cast up to 10 votes during the broadcast by saying "vote for America's Got Talent" or "vote for AGT."
Verizon has reached deals with Google and Apple for the deployment of its 5G residential service in four markets: Houston, Indianapolis, Los Angeles and Sacramento, Calif. Sources say that new subscribers will receive either a free Apple TV box or a subscription to Google's YouTube TV.
As technology has changed the viewing experience, interactive video advertising is the next step for marketers, writes Chuck Moran. Guidelines for creating an interactive video ad are provided to boost marketers' chances of engaging target consumers while promoting a brand.
Comcast's Internet Essentials low-cost broadband service is now available to military veterans and their families. The $10-per-month broadband service has reached 6 million Americans since it launched seven years ago and is expected to add an additional 1 million with the inclusion of military veterans.
Despite retiring from the boards of Charter Communications and Lions Gate last month, cable mogul John Malone says he isn't leaving the industry. The media mogul -- who is still on the boards of eight public companies and is the largest Charter shareholder -- says last month's moves were meant to reduce travel so he can spend more time with his wife.
Over 34% of Hispanic adults online in the US have signed up for a skinny bundle, almost three times the share of non-Hispanics, per the Simmons New Media Study. Their overall younger population and heavier media consumption are contributing factors to this trend, says Simmons' Tamara Barber.
Over-the-top services such as Amazon Prime and Netflix are slowly shifting into classic media models, writes Graeme Mcmillan. Partnerships with traditional pay-TV providers, the monetization of most streaming services and cross-platform bundles are all signs that these OTT services are evolving into frameworks akin to classic pay-TV models.
Starry has announced that it will be expanding its wireless service to new markets in New Hampshire, Oregon, South Dakota and Tennessee. The company says that its customer growth is climbing by 25% each month and that it is on track to reach around 2.5 million households by the end of this year.
Viacom CEO Bob Bakish is spearheading changes at Nickelodeon in an effort to recapture audiences from competitors such as Netflix. In addition to focusing on digital content, the network is also hoping to lure in viewers with reboots of Nickelodeon classics including "Blue's Clues" and "Rugrats."
Mother's 90-second animated spot for Greenpeace tells the story of a young orangutan that is made homeless as its habitat is destroyed by deforestation due to the production of palm oil. The ad, narrated by Emma Thompson, employs virtual reality and 3D technology to bring drawings to life, and it is running across social and in theaters to encourage consumers to call for brands to stop rainforest destruction.