Don't miss the 20th Annual ANA Multicultural Marketing & Diversity Conference, presented by Pandora, Nov. 4 to 6 in Miami, Fla., to hear how leading brands are connecting with diverse segments.
- Roger Sole, CMO at Sprint
- Susan Goldberg, editor-in-chief at National Geographic
- Michael Lacorazza, EVP of integrated marketing at Wells Fargo
- Ukonwa Ojo, CMO of consumer beauty at Coty Inc.
- Jose E. Velez-Silva, VP of multicultural marketing communications at Comcast
- Nita Song, president and chief momentum officer at IW Group
- Matt Tumminello, founder of Target10
The Safe Haven Pet Sanctuary in Green Bay, Wis., is reaping benefits after 75-year-old regular volunteer Terry Laurmen became a viral sensation because of photos of him taking a nap with his feline friends. Laurmen has become known as the "Cat Grandpa," and his social fame has spurred $40,000 in donations to the sanctuary.
Bloomberg is drawing on its deep news media bench and looking to create a complete brand out of its round-the-clock streaming network TicToc. The effort includes a recently launched podcast and a daily newsletter, and a separate website is coming soon.
Worldwide, 3.8 billion people remain without internet access, and progress getting them online is slow. Facebook's Telecom Infra Project, along with 500 other companies, is working to speed the process by tackling challenges including operational costs and maintenance.
Shopify's simple model of helping merchants by giving them the tools to sell directly to consumers is powering a revolution giving smaller brands a way to compete with their giant counterparts, writes Shareen Pathak. "The 21st-century brand is the direct-to-consumer brand," said Jeff Weiser, Shopify's chief marketing officer.
In a campaign highlighting the determination needed to succeed, Dwayne Johnson was filmed in four locations across the world to produce ads for his gear collaboration with Under Armour, #ProjectRock. Johnson's own Seven Bucks Creative ad agency is filling the creative and strategic marketing roles for the campaign.
Digital ad revenue in the US will hit $106 billion this year, accounting for 51.5% of total ad spend, Magna reports. Additionally, mobile digital ad spend will make up nearly two-thirds of all digital ad investment and has surpassed TV spend.
Taco Bell is getting ready to celebrate National Taco Day on Oct. 4 with a push from Deutsch across 20 countries that includes an animated spot, "Glen and the Magic Taco," which features a talking taco named El Cruncho that delivers tacos to everyone one day a year. The campaign also includes market-targeted special offers and merchandise, and fans can find out what's happening in their country on social by following #NationalTacoDay.
Actor Chris Pratt is partnering with Michelob Ultra in a new campaign that invites athletes with disabilities from Achilles International to join the brand's team for the TCS New York City Marathon. Michelob will make a donation to Achilles International for every case of beer it sells.