The Interactive Advertising Bureau's Tech Lab is delving into how blockchain technology will affect digital advertising with a pilot program that's teaming up with blockchain firms including FusionSeven, Lucidity, MetaX and Kochava Labs. The program will result in guidelines for advertisers that will cover best practices, how blockchain can be used and the value it can deliver.
As part of its Responsys marketing platform, Oracle has unveiled an SMS Public Aggregator Network. The tool enables marketers to easily manage SMS campaigns across multiple territories without having to negotiate with each carrier.
Vox Media is hoping to boost revenue by licensing out its Chorus publishing technology, which powers its properties including Vox, Recode and The Verge. "We're providing a suite of enterprise-grade services that combine to create a large platform for brands that need strong tools to manage everything from content creation to monetization," says CEO Jim Bankoff.
Forty-eight percent of potential car buyers on social want product information from auto brands, 46% look for deals, and 18% seek educational content, per Sprout Social. Just 8% are looking for "inspirational content," and a meager 4% are interested in seeing influencer content.
Google's Chrome no longer allows videos to automatically play with sound, and advertisers should welcome the change, as multiple studies show that such intrusive advertising is ineffective, writes Adam Cohen-Aslatei. "Click-to-play video, in addition to providing more powerful brand metrics, is non-interruptive and ultimately puts audiences in control," he writes.
The startup Noonlight is touting its app for automatic 911 emergency dialing carried out by a variety of in-home devices, including smart speakers and smoke detectors. The company has already entered partnerships with Amazon, Google, Apple, Nest and others for that purpose.
According to the Selig Center for Economic Growth, Hispanics in the US represent more than $1.4 trillion in annual spending power. Here’s a data-fueled look at what appeals to Hispanics and what this valuable demographic seeks during the online retail path to purchase.
The US population will pass major demographic milestones in the next few decades, with immigration replacing births as the main driver of growth in 2030 and children being outnumbered by older adults for the first time in 2035. The country will add approximately 1.8 million people per year from 2017 to 2060, with more than half of those -- 1 million -- being Hispanic.
Hispanic-owned businesses' sales have grown 32% since 2012, more than twice as fast as all businesses in the US. Tapping into that market requires showing those business owners you understand them, beginning with speaking their language, Craig Witt writes.