Twitter is barring its users from being able to post the same messages or simultaneously retweet or like tweets from multiple accounts in an effort to crack down on tactics used by Russian companies and others to make certain content go viral. "These changes are an important step in ensuring we stay ahead of malicious activity targeting the crucial conversations taking place on Twitter," says Twitter's Yoel Roth.
Retailers with shopping apps and mobile sites are now seeing a majority of their traffic and two-thirds of online sales originating from mobile devices, Criteo reports. On mobile, apps account for nearly twice the number of sales as the web, the report found.
Honda teamed up with Forza Motorsport to tout its 2018 Civic Type R by pitting race car driver Graham Rahal in the real world against professional gamer Peter Jeakins in a mixed-reality racing battle. A video of the event is running across Facebook, YouTube and Instagram.
Mobile played a key role in online Valentine's Day-related spending this year, accounting for 69% of all searches and 47% of all purchases, per a NetElixir report. Online purchases in the weeks leading up to Valentine's Day were up about one-quarter from past years, the report found.
This week's Viral Video Chart from Visible Measures features Adidas' "Original is never finished 2018" in first place, garnering over 31 million views. Turkish Airlines' "Five Senses" is in the second spot with over 29 million views and Samsung's "The Camera. Reimagined" rounds out the top three with nearly 14 million views.
More than 1.2 million people signed a petition urging Snapchat to abandon its recent redesign, and Snap acknowledged the discomfort associated with the change. However, the company indicated it's committed to keeping the design but also pointed to an upcoming feature to allow customization.
Influential partnered with IBM's Watson to create a platform called Social Intelligence; it mines social conversations on Twitter, YouTube, Instagram and Facebook to find out more about the consumers interested in particular brands and provide advertisers with strategies on how to reach them. The platform will also enhance the companies' ability to match brands to the most effective influencers for specific campaigns.
Twenty percent of "connected adults" use an ad blocker all the time; of that share, 47% say they like or don't mind advertising, a comprehensive global study by Kantar Media reveals. The study states that consumers are resorting to ad blocking because of "excessive frequency and an unsophisticated use of retargeting to contact those who have already purchased."
IBM is introducing a new Watson-powered platform that analyzes comments about a brand on Facebook, YouTube, Instagram and Twitter to produce fresh insights into the audience. The goal is to figure out what a brand's followers care about most, Influential CEO and co-founder Ryan Detert says.
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