PwC audited Facebook's privacy practices for two years ending in February 2017, during the time of the Cambridge Analytica data breach, and provided a report to the Federal Trade Commission in April last year that states, "Facebook's privacy controls were operating with sufficient effectiveness to provide reasonable assurance to protect the privacy of covered information." Neither the FTC nor PwC has commented on the report.
Snapchat has boosted its ad products for direct-response advertisers, and it's emphasizing geofilters and videos, which can drive goals such as sales and downloads. Brands such as Skyscanner and eBay are testing ways that Snapchat can be used to drive both sales and app installs.
Thom Gruhler explores five trends that will affect marketing significantly, including the need for marketers to clean up data so they can harness insights instantly to create a better consumer experience. Marketers should also experiment with artificial intelligence to get closer to consumers via chatbots or other experiences, and they should tell authentic stories that resonate with their audiences, he writes.
Walmart staffers will be able to check out customers wherever they are in the store with the retailer's new Check Out With Me technology. The feature is launching in 350 stores' lawn and garden departments.
Verizon's Go90 digital syndicated video service has not caught on with customers so now the company is experimenting with Tumblr to find an audience there. The carrier is also reported to be looking for new shows that could appear primarily or only on Tumblr.
Netflix fans will be able to quickly judge upcoming programming with the introduction of 30-second previews. The previews are presented as circular icons on the Netflix home screen and now appear on iOS devices, with an Android version coming soon.
Frito-Lay is maximizing its use of personalized marketing programs to attract customers who seek experiences that speak directly to them. For the 2017-18 National Football League season, the company created 19 customized NFL-themed Tostitos bags, which generated a 0.9% boost in the brand's household penetration, said Frito-Lay North America Chief Marketing Officer Jennifer Saenz.
A video showing Washington Capitals forward Brett Connolly determinedly trying to get a hockey puck to a little girl watching the game through the glass has been viewed 9.37 million times on Twitter. The first two attempts were hijacked by boys in the crowd before the third finally makes its way into the girl's eager hands.
The race to 5G internet service has taken on new urgency with Verizon's selection of Samsung for the first commercial launch in Sacramento, Calif. The partnership suggests Samsung can be a first-tier provider of hardware for 5G.
Amazon is the most-visited mobile and desktop website and the fastest-growing marketplace in India, CEO Jeff Bezos says in a shareholder letter. Amazon is going head-to-head with Indian rival Flipkart in an aggressive bid to capture the market.
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