Reddit's chief operating officer, Jen Wong, talks in this podcast about native ads, the platform's egalitarian principles, why media companies have to be bold and why the platform is ripe for a boom in advertising interest. "Ads will be a big business for us because all things they want, we have -- authentic word of mouth, mind hive for people deep in their categories," she says.
Google has unveiled a suite of new advertising features for retailers, including price benchmarking for Google Shopping advertisers and affiliate location extensions for display and search ads to help users identify nearby product availability. The company is also introducing a local catalog mobile advertising format for Google Display Network.
App retention rates are falling, leading to more competition and to marketing revenue from mobile apps soaring 80% in the past two years, per a report by AppsFlyer and Facebook. A key factor in the growth is app marketers' rapidly growing reliance on data to generate and gauge revenue.
AT&T's unlimited mobile customers will be among the first to benefit from the company's merger with Time Warner as they're offered a modest package of free TV on their devices. It's part of a larger plan in which the new company will "bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers," said CEO Randall Stephensen.
Artificial intelligence is gaining ground as an assistant but now it can argue with you in the form of IBM Research's Project Debater. The AI platform draws on hundreds of millions of interactions with journal and newspaper articles to present sharp arguments with humanlike wit.
China's Huawei is making a bigger bid in the Brazilian market in a new partnership with consumer electronics manufacturer Positivo. Under the deal, Positivo will be responsible for imports, sales and tech support for Huawei devices in Brazil.
Movie executives in China see mobile streaming as a way to cultivate consumers' viewing habits and, as such, a boon rather than a bane. Going to a theater "is more of a social activity, and people may want to eat popcorn or have a cocktail with their family and friends instead of watching a movie in their homes," Nate Fan, president of distribution with Shanghai Bliss Media, said at a CES Asia show panel in Shanghai.
Oath is introducing a new type of digital advertising in the form of what it calls extended reality, or XR. The technology combines 3D imaging, virtual reality and data to build on the average of over two minutes' worth of consumer engagement that Oath has achieved with augmented reality ads.
IBM iX and Mediaocean announced at Cannes that they have teamed up on a blockchain-enabled digital media supply network, with launch partners including Unilever, Kellogg's, IBM Watson Advertising and Kimberly Clark. "We're entering into a new era of accountable marketing in which we are coming together under one secure, transparent, and integrated source of truth -- that truth, will live within the Mediaocean blockchain solution," said Mediaocean CEO Bill Wise.
Eight O'Clock Coffee is challenging fans with an augmented reality game and the chance to win $8,000 worth of groceries. Chili's is also tapping AR tech with a World Cup-themed game featuring one-on-one competition against other virtual players.
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