Google has announced a new section in its biannual transparency report that details who has purchased political ads on its platform and how much money has been spent. Facebook and Twitter have already made similar moves to appease US regulators.
Connected TV will reach a majority of American consumers this year, but ad spend on the platform remains minimal for the present, according to Tru Optik. The total spend for 2018 is estimated at $8.2 billion, but that's up 75% from 2017, and strong growth is predicted over the next two years.
The popularity of tablets and laptops is enduring with a presence in as many as 7 in 10 households in developed countries, according to Strategic Analytics. Sales are expected to rise in developing countries and in developed ones where users want to upgrade, the report found.
Twitter CEO Jack Dorsey says the platform is testing features intended to dilute the spread of fake news and hate speech by promoting alternative opinions and factual context in feeds to prevent "echo chambers." He also indicated the company is open to revamping Twitter's design, including the display of follower counts and the use of "like" buttons, and would consider labeling automated accounts as bots.
Both emerging and traditional brands can attract new audiences on social by integrating their apps with social sites so users can easily share their brand-related experiences and by telling inspirational stories that social users love to share, writes Mary Long. "[U]nsung stories can be spread far beyond their origins" on social, she writes.
IntSights' Guy Nizan discusses the problem of fake social accounts that claim to be official brand or CEO accounts, with the primary goals of damaging a brand's reputation or obtaining financial gain. Nizan says the best way to detect these type of accounts is through automated technology, and he notes that Facebook is especially efficient at removal of fake accounts when requested.
T-Mobile has uncorked a customer service initiative in which postpaid subscribers will gain access to a regional "Team of Experts" across the US that will replace automated customer representatives and phone menus. Also, T-Mobile will provide subscribers through its T-Mobile Tuesdays app with a free year of Pandora's ad-free service and special concert ticket offers from Live Nation.
"Fortnite" stands to be a major factor in a projected 170 billion Android app downloads this year totaling more than $50 billion, according to App Annie. However, Google stands to miss out on the "Fortnite" portion of the revenue surge because the game will not be offered through Google Play.
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