Intelligent automation powered by artificial intelligence could be used to manage various marketing components, such as ad targeting and search engine optimization, Andy Betts writes. "The most successful CMOs will be looking to IA not only to facilitate processes and create efficiencies but also to drive the digital transformation that will keep their company on the leading edge," Betts concludes.
The latest campaign from Old Spice, with agency Wieden+Kennedy Portland, is allowing fans to sit in on a fictitious marketing meeting via a YouTube live experience today. Influencer Toddy Smith will be in the session to interact with fans who will be tasked with sorting through a PowerPoint presentation created by SuperDeluxe.
Video game developer Activision has consolidated its worldwide media business with OMD without conducting a review. The brand invests around $100 million in annual global media, R3 reports.
The Hispanic population has a higher rate of procuring credit cards, auto loans and mortgages, yet only 2.5% of the financial service industry's ad budget is devoted to these consumers. Companies need to study and build trust with the Hispanic market to gain the support of its consumers, Parker Morse writes.
El Pollo Loco intends to refocus on Hispanic families as a target market. The chicken restaurant chain plans to create a new menu for simpler ordering -- which includes family dinners -- and continue to improve its mobile app.
"One Day at a Time" showrunner Gloria Calderon Kellett, "Vida" showrunner Tanya Saracho, "One Day at a Time" star Justina Machado, and "Vida" stars Melissa Barrera and Mishel Prada discussed the state of Latinx representation in Hollywood and stressed unity to heal divisions within the community and eliminate bias throughout the industry. "We are not hiring staffs; we are hiring future showrunners," Kellett said of her efforts to select more women of color as writers.
TNT's strong showing in recent Emmy nominations for serialized shows such as "The Alienist" is proof the new direction in programming is paying off, writes Michael Malone. This successful shift is led by TNT and TBS' Kevin Reilly "calling the shots," writes Malone.
With an expected $8 per month price tag, Walmart's planned streaming video service could rival Netflix and Amazon, writes Kelly Mertesdorf. Rural areas, which have lower rates of cable and satellite subscribers, could especially give Walmart's streaming offering a boost, she writes.
360i and Oreo marked International Left-handers Day with limited-edition packs that are designed for easy opening by those who are left-handed. A 30-second spot emphasizes the hardships endured by lefties in a world where everything, including can openers and scissors, is designed for the right-handed majority.
Nike is touting its Phantom soccer shoe in a short film directed by Matthew Vaughn that stars players including Ronaldinho, Gennaro Gattuso and Phillipe Coutinho. "Awaken the Phantom" shows a player who is wearing the shoes display superhuman soccer skills and has attracted over 1 million YouTube views.