Advertising
Top stories summarized by our editors
6/18/2018

AT&T has rebranded the newly acquired Time Warner as WarnerMedia and plans to use the data from its wireless subscribers to target ads more effectively across its now substantial TV inventory. AT&T CEO Randall Stephenson said company intends to make a series of smaller acquisitions to boost its advertising and analytics division.

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Time Warner, Randall Stephenson, AT&T
6/18/2018

Budweiser, official sponsor of the FIFA World Cup, is launching a comprehensive Snapchat campaign that includes vertical video spots, worldwide augmented reality lenses and filters. The push features Snapcodes on limited-edition influencer packaging that unlocks exclusive content and the first-ever sound-activated AR lens, and Budweiser's Sascha Cordes said the brand and platform are working closely to ensure under-age users aren't exposed to the ads.

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The Drum (Scotland)
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Budweiser, FIFA, Snapcodes
6/18/2018

Apple's "Behind the Mac" campaign spotlights the emotional connection people have to their MacBooks and the innovative creations being made each day by individual users. The push showcases 12 real creators and how they use their MacBooks, including music artist Grimes, photographer Bruce Hall and entrepreneur Peter Kariuki, who used it to create an app to help make safer roads in Rwanda.

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Apple, Grimes, Bruce Hall
6/18/2018

Telemundo is capitalizing on its massive audience for the World Cup to roll out its new brand campaign, "Together Unstoppable," from Red Bee. The brand says the push "embodies the new voice and the spirit of today's Latino" and will feature a graphics redesign this summer.

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Telemundo
6/18/2018

Publicis Groupe's Leo Burnett won the most new creative business in the first quarter, adding the global account for Campbell's Soup and Sauces and the US accounts for Nintendo's Pokemon and ALDI. DDB, FCB, Havas Worldwide and Publicis Worldwide all won two new accounts, while BBDO experienced the most losses of three accounts.

6/18/2018

Develop your skills to demonstrate you are ready to grow in your career, and ensure you're meeting your boss' expectations, writes Nicholas Pearce. Don't take it personally if your boss isn't advocating for you, and build up your network and find a sponsor who can help advance your career.

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Nicholas Pearce
6/18/2018

Your manager may not be giving you the constructive feedback you need for another role if he or she isn't aware that you want a promotion, Caroline Ceniza-Levine writes. Be open with your manager about the path you want to take, outline the steps you need to get there and identify who would make the final promotion decision.

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Forbes
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Caroline Ceniza-Levine
6/18/2018

American Rhino -- a clothing brand that gives away 10% of its net income to invest in African conservation initiatives -- has rolled out its first-ever push across social, digital and in-stores. The campaign, from The Human Scale, was shot in Nantucket, Mass., and aims to help consumers see how even the smallest contribution or advocacy involvement can have a big impact on wildlife conservation in Africa.

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The Drum (Scotland)
6/18/2018

Red Lobster has reportedly awarded its creative business to Publicis North America after a competitive review, replacing incumbent Publicis New York. The account will be managed by a bespoke agency unit.

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Red Lobster, Publicis New York
6/15/2018

This month's 18-day 618 e-commerce festival in China is expected to break its $17.6 billion sales record from 2017 -- a figure that is more than three times higher than Black Friday sales in the US last year. Franklin Chu explores what makes the online sales event so successful and what marketers worldwide can learn when it comes to sales preparation, promotion and customer service.

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SmartBrief/Marketing