Kellogg is wooing fans of "Jurassic World: Fallen Kingdom" with movie-themed limited-edition packaging of its Keebler Fudge Stripes cookies and Frosted Flakes cereal, with the boxes featuring a screen that consumers can use to watch over five minutes of "explosive content," according to the brand. Additional tie-ins with the movie include ice pop molds in some cereal boxes and the opportunity to win theater tickets.
Digital has disrupted the retail world and, with more choice, consumers have become less loyal to traditional brands, which is why retailers that are creating data-driven strategies to deliver exceptional customer experiences are the ones that will succeed, writes Jamie Crespi. Sephora and Dollar Shave Club are examples of this customer-centric approach, and traditional retailers such as Target opening urban micro-stores dedicated to improving experiences are a sign of a "retail renaissance," she writes.
Onion Labs created a music spot for Diet Dr Pepper's summer push. The video, which debuted on Facebook, features a humorous original rap song, "Crack that Pepper," performed by the character 23 Skinny, who explains how he celebrates with the drink each time he completes a chore.
Oscar Mayer's Weinerfleet has a new addition -- a "jetpack-powered hot dog hero" called the Super Hotdogger, who made his debut flight from lower Manhattan's Piers 16 and 17 to deliver hot dogs to New York City residents. A spot from McGarryBowen shows the new superhero, who will be making appearances with the brand's Weinermobile during its summer tour.
Anheuser-Busch InBev is touting Michelob Ultra, Budweiser, Estrella, Bud Light and Lime-A-Rita with a blockchain-enabled push via mobile platform Kiip to trial whether the technology results in more advertising transparency. The company will be able to download and analyze data on an hourly basis related to engagement, cost, impressions, creative and time stamps.
WarnerMedia CEO John Stankey has announced that the new company will be focused on cutting the volume of ads served on its inventory to appeal to consumers who are now used to streaming ad-free content and that AT&T's massive trove of customer data will enable brands to deliver more relevant, targeted ads. These type of ads will become available on Turner networks, including CNN and TNT, "in short order," Stankey said.
MT Carney, Walt Disney Studios' former president of marketing and Untitled Worldwide founder, and former Droga5 CEO Andrew Essex have formed an advertising holding company called Plan A. The firm will bring together boutique agencies -- including Van's General Store, Twin Studios and Untitled Worldwide -- with collective billings of around $70 million.
The Martin Agency's humorous World Cup spot for Geico features a player celebrating his goal with a knee-slide that just keeps on going. He slides around the grass saluting fans until smashing through a giant Geico logo.
Anticipation is high for the accolades that might be received at Cannes Lions for Tide's Super Bowl ads from Saatchi & Saatchi New York, writes Aisha Al-Muslim, who explores the social success of the campaign and talks to some of its key players. Saatchi & Saatchi Chief Creative Officer Javier Campopiano said, "As a creative, you are always looking for these kind of ideas that become famous, relevant and part of pop culture, and help the brand to grow and help the agency."
Magna Global has updated its 2018 global advertising growth projections from 5.2% to 6.4%, equating to $551 billion, and estimates that Facebook and Google's ad revenue will grow collectively by 31% worldwide, hitting $11.8 billion and $26.6 billion, respectively. Investment in digital ads will make up 45% of total ad spend, hitting $250 billion, and mobile will account for 62%, the company reports.
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