Google has launched a new "Auto" ad format that uses machine learning to optimize digital ad placements. The format is available for Accelerate Mobile Pages, and includes display, text and native in-feed ads.
Carmichael Lynch's "Runnin' With Sasquatch" campaign for Jack Link's has been rolled out as the account goes under review, with a series of spots that humorously show various outdoor activities that can either be undertaken with a wild Sasquatch approach or in a less adventurous, more human way. The TV spots are airing on networks such as ESPN and the Discovery Channel with support from social media and paid digital.
McCann's public service campaign for Feeding America relays stories of hunger through familiar nursery rhymes, such as "Old Mother Hubbard" being read as a working mother adds water to the last of the milk for her son. The push is running across TV, print, radio and digital in partnership with the Ad Council.
Comedian Kevin Hart has signed a yearlong brand representative deal with Mtn Dew Kickstart that ties into his comedy tour and includes an advertising push spanning TV, events, digital and social media. The brand is running a social competition for fans to win the chance to sit courtside with Hart at the NBA playoffs, and fans can use #CourtSidekickContest across Twitter, Facebook and Instagram to be entered.
Leo Burnett Chicago's new spot for Samsung's "Do What You Can't" campaign shows people defying convention and the odds to live out their passions and achieve their goals. The ad is set to "All the Things That I've Done" by The Killers and ends with an amputee using a Samsung VR headset to learn to walk again.
Sixty-seven percent of North American agencies say they overservice 50% of their clients, and just over 48% say missed deadlines are usually caused by clients, per Function Point and the Agency Management Institute. Over 40% of respondents said that productivity isn't tracked efficiently, and nearly 69% say communication breakdowns are common due to briefs that are incomplete or inaccurate with too many requests for last-minute changes.
Asking questions about the company and role is a great way to demonstrate your passion for the job at the interview stage, writes Dominic Umbro. But, avoid asking about promotions, as doing so can leave a bad impression with the recruiter.
Nine female leaders of New York agencies discuss strategies to empower women in the workplace, including being advocates for those who have the skills but not the confidence, and how employing more women will boost agency performance. "Improving the representation of women in all aspects of the business of advertising will improve our potential for greater insight, storytelling, connection and effectiveness," says Grey New York CEO Debby Reiner.
Wolfgang, Los Angeles, has been chosen by TRUECar to manage a rebranding push for the auto-buying platform. Wolfgang, which was founded last year by three former David&Goliath executives, also won agency of record for Halo Top in January.
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