Kellogg is wooing fans of "Jurassic World: Fallen Kingdom" with movie-themed limited-edition packaging of its Keebler Fudge Stripes cookies and Frosted Flakes cereal, with the boxes featuring a screen that consumers can use to watch over five minutes of "explosive content," according to the brand. Additional tie-ins with the movie include ice pop molds in some cereal boxes and the opportunity to win theater tickets.
Reddit's chief operating officer, Jen Wong, talks in this podcast about native ads, the platform's egalitarian principles, why media companies have to be bold and why the platform is ripe for a boom in advertising interest. "Ads will be a big business for us because all things they want, we have -- authentic word of mouth, mind hive for people deep in their categories," she says.
Google has unveiled a suite of new advertising features for retailers, including price benchmarking for Google Shopping advertisers and affiliate location extensions for display and search ads to help users identify nearby product availability. The company is also introducing a local catalog mobile advertising format for Google Display Network.
Digital has disrupted the retail world and, with more choice, consumers have become less loyal to traditional brands, which is why retailers that are creating data-driven strategies to deliver exceptional customer experiences are the ones that will succeed, writes Jamie Crespi. Sephora and Dollar Shave Club are examples of this customer-centric approach, and traditional retailers such as Target opening urban micro-stores dedicated to improving experiences are a sign of a "retail renaissance," she writes.
Onion Labs created a music spot for Diet Dr Pepper's summer push. The video, which debuted on Facebook, features a humorous original rap song, "Crack that Pepper," performed by the character 23 Skinny, who explains how he celebrates with the drink each time he completes a chore.
Oscar Mayer's Weinerfleet has a new addition -- a "jetpack-powered hot dog hero" called the Super Hotdogger, who made his debut flight from lower Manhattan's Piers 16 and 17 to deliver hot dogs to New York City residents. A spot from McGarryBowen shows the new superhero, who will be making appearances with the brand's Weinermobile during its summer tour.
App retention rates are falling, leading to more competition and to marketing revenue from mobile apps soaring 80% in the past two years, per a report by AppsFlyer and Facebook. A key factor in the growth is app marketers' rapidly growing reliance on data to generate and gauge revenue.
Disney is expected to add a cash offering to its all-stock bid for 21st Century Fox assets in an effort to beat Comcast's competing bid, sources say. The company's current bid is valued at around $55.5 billion, while Comcast has offered $65 billion in cash for the assets, which include Fox's movie studios, several cable networks and stakes in Hulu and Sky.
Roku has plans to create and launch a video subscription marketplace similar to Amazon Channels, sources say. The service would allow Roku users to sign up for and access subscription video services without having to download individual apps.
AT&T's unlimited mobile customers will be among the first to benefit from the company's merger with Time Warner as they're offered a modest package of free TV on their devices. It's part of a larger plan in which the new company will "bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers," said CEO Randall Stephensen.
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