Some Wall Street analysts see cable's entry into the wireless market as generally being via a careful, as opposed to aggressive, approach. Macquarie Research expects Charter Communications to add 650,000 mobile subscribers over the next 13 months, while Oppenheimer analysts predict that Comcast's Xfinity Mobile will have 1.3 million subscribers by the end of the year and 3.3 million by the end of 2020.
Leo Burnett's new campaign for Esurance introduces Dennis Quaid as the brand's new ambassador in a dry-witted TV spot that spoofs ad cliches. The brand refresh includes a new tagline, "Esurance: Surprisingly Painless," and a revamped site.
Argonaut's humorous debut push for NerdWallet advises those seeking financial advice to "turn to the nerds" in a series of TV and digital spots. The campaign also features shorter ads running across Instagram and Facebook.
A study by the Video Advertising Bureau found that 19 out of 25 auto brands experienced a direct link between TV ad investment and traffic to their sites. Eleven of those brands upped their TV ad spend by an average of 15% year-on-year and and unique site visitors rose by 48% on average, while eight decreased TV ad investment by an average of 15% and saw a 28% on average drop in unique visitors.
Big brands including The Children's Place, Kohl's and DSW are running back-to-school campaigns on Pinterest, which cites comScore data showing around 47 million American shoppers used its site to find ideas during 2017's back-to-school season. "With 80 percent of US moms and [about] 40 percent of US dads on Pinterest, there's a huge opportunity for brands to reach parents while they shop for the new year," wrote Pinterest's Eric Alessi in a company blog post.
Google has announced a new section in its biannual transparency report that details who has purchased political ads on its platform and how much money has been spent. Facebook and Twitter have already made similar moves to appease US regulators.
In places where there are more livestock than people and where miles of land separate one household from the next, finding an internet connection can sometimes be challenging. The length of time it would take and the amount it would cost to build a fiber network in certain remote regions can make it nearly impossible to bring high-speed fiber connections to rural areas. But America's internet service providers have been working towards innovative solutions to bridge the digital divide. Read more.
Connected TV will reach a majority of American consumers this year, but ad spend on the platform remains minimal for the present, according to Tru Optik. The total spend for 2018 is estimated at $8.2 billion, but that's up 75% from 2017, and strong growth is predicted over the next two years.
The popularity of tablets and laptops is enduring with a presence in as many as 7 in 10 households in developed countries, according to Strategic Analytics. Sales are expected to rise in developing countries and in developed ones where users want to upgrade, the report found.
RPA's emotional 30-second spot for Dole Fruit Bowls, "Traditions," traces the life of a mom and her daughter through handwritten messages on the brand's bowls. The spot ends with the grown-up daughter handing her mom a bowl that reads on top, "You're going to be a grandma."
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