Google has launched a new "Auto" ad format that uses machine learning to optimize digital ad placements. The format is available for Accelerate Mobile Pages, and includes display, text and native in-feed ads.
Twitter is barring its users from being able to post the same messages or simultaneously retweet or like tweets from multiple accounts in an effort to crack down on tactics used by Russian companies and others to make certain content go viral. "These changes are an important step in ensuring we stay ahead of malicious activity targeting the crucial conversations taking place on Twitter," says Twitter's Yoel Roth.
Retailers with shopping apps and mobile sites are now seeing a majority of their traffic and two-thirds of online sales originating from mobile devices, Criteo reports. On mobile, apps account for nearly twice the number of sales as the web, the report found.
Carmichael Lynch's "Runnin' With Sasquatch" campaign for Jack Link's has been rolled out as the account goes under review, with a series of spots that humorously show various outdoor activities that can either be undertaken with a wild Sasquatch approach or in a less adventurous, more human way. The TV spots are airing on networks such as ESPN and the Discovery Channel with support from social media and paid digital.
McCann's public service campaign for Feeding America relays stories of hunger through familiar nursery rhymes, such as "Old Mother Hubbard" being read as a working mother adds water to the last of the milk for her son. The push is running across TV, print, radio and digital in partnership with the Ad Council.
Comedian Kevin Hart has signed a yearlong brand representative deal with Mtn Dew Kickstart that ties into his comedy tour and includes an advertising push spanning TV, events, digital and social media. The brand is running a social competition for fans to win the chance to sit courtside with Hart at the NBA playoffs, and fans can use #CourtSidekickContest across Twitter, Facebook and Instagram to be entered.
Leo Burnett Chicago's new spot for Samsung's "Do What You Can't" campaign shows people defying convention and the odds to live out their passions and achieve their goals. The ad is set to "All the Things That I've Done" by The Killers and ends with an amputee using a Samsung VR headset to learn to walk again.
Honda teamed up with Forza Motorsport to tout its 2018 Civic Type R by pitting race car driver Graham Rahal in the real world against professional gamer Peter Jeakins in a mixed-reality racing battle. A video of the event is running across Facebook, YouTube and Instagram.
The Federal Communications Commission voted ahead of today's meeting to eliminate the hard-copy requirement for cable operators and broadcasters. While those groups are still required to know the FCC's rules, they are no longer required to keep paper copies on hand.
Mobile played a key role in online Valentine's Day-related spending this year, accounting for 69% of all searches and 47% of all purchases, per a NetElixir report. Online purchases in the weeks leading up to Valentine's Day were up about one-quarter from past years, the report found.
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