Mondelez is deploying a four-pronged strategy for the future that involves fresh innovations, expanding its power brands into new categories and markets, strengthening its e-commerce business and sharpening execution, said CEO Dirk Van de Put. "More than ever, we need to put the consumer at the center of everything we do, and we need to execute with excellence every day in every store," he said.
Coca-Cola is bringing its Georgia Peach and California Raspberry Coke flavors to store shelves this week in single glass bottles and four-packs. The launches represent the first new flavors for the Coca-Cola line since the 2002 debut of Vanilla Coke.
PepsiCo is extending its Naked line beyond smoothies and juices with the launch of a new snack-bar range in three varieties. The bars will roll out to grocers this week and can be found in the refrigerated section, as the snacks are best enjoyed chilled, said PepsiCo's Becca Kerr.
McCormick & Co. is broadening the Frank's RedHot line into several new products, among them chilled prepared dips, recipe mixes and additional sauce varieties, said CEO Lawrence Kurzius. The company is also growing the French's mustard line with new products such as a honey mustard dipping sauce and stone-ground Dijon mustard, Kurzius added.
Califia Farms is joining the drinkable yogurt category with its new line of dairy-free beverages made from almond and coconut milk. "I think it's going to have broader appeal than even we may think," said CEO Greg Steltenpohl of the company's Yogurt Drinks.
Father-and-son actors Will and Jaden Smith are the entrepreneurs behind environmentally conscious water brand Just. The firm, which packages its beverages in bottles made from renewable sources such as sugar cane, recently released a flavored-water line.
Nestle Waters has launched a brand refresh including new labels and a proprietary bottle design to roll out its sparkling water line, which features unique flavors that the company created based on consumer insights. "We referenced extensive market data on emerging flavors across various food categories and analyzed consumer behaviors and attitudes to inform our flavor strategy," said Nestle Waters' Susan Chirico.
Nestle USA has named Steve Presley its new CEO effective April 1, succeeding Paul Grimwood in the role. "Steve's experience will prove invaluable in continuing to pursue new internal and external models to increase the speed of innovation, capitalize on M&A to seed our innovation machine, and create new income streams and capabilities," said Nestle's Laurent Freixe.
Coca-Cola is working to adjust its offerings to meet consumer demand, whether that means acquiring on-trend labels or reworking its beverage ingredients, said Chief Financial Officer Kathy Waller. "If it's got sugar, we're probably reformulating it," she said.
About 92% of US households purchased cereal at least once last year, driving overall sales in the category to $7.7 billion in 2017, according to data from Statistic Brain. "It is still one of the most affordable breakfast options on a per-serving basis for consumers, and it does provide a variety for kids and adults," said James Hyland of Roundy's Supermarkets.
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