Keep your prospecting emails from ending up in recipients' spam folders by including just a few essential links and compressing images to keep file sizes small. Try to reduce your use of exclamation points, and stick to default fonts, writes Dakota Shane.
Sales professionals who network actively can often turn up new leads that produce future customers, writes Andrew Griffiths. "In fact, whenever I'm talking to a client who is complaining about a lack of business, one of the first things we do is pull out the microscope to look closer at the possible extra business that could be right under the nose of the business owner," Griffiths writes.
Buyer intent data enable business-to-business sellers to analyze future buyer behavior and adjust their sales efforts accordingly, writes Andrew Davies. To generate this type of information, B2B sellers should focus on creating useful content with weighted topic-level metadata before tracking topic interactions in customer relationship management platforms.
Ripple's cross-border payment technology allows corporations to make instant global payments and makes the company one of the top blockchain firms today, writes Clifford Chi. Among other blockchain companies to watch is Intellectsoft, which specializes in custom software development featuring artificial intelligence, cloud computing and other technologies.
Companies feeling pressure to recruit top talent are devoting more attention to creating attractive company cultures. In this regard, employers are focusing on diversity and inclusion, offering autonomy to employees and helping workers tap into their creative sides, writes Sarah Greesonbach.
Giving employees frank feedback can be unpleasant, but employees need this guidance to achieve progress. Make the process more effective by offering regular "keep, stop, start" feedback and embracing a coaching model, writes Kelly Imberman, executive director of human resources for the Sloan School of Management.
A business website that fails to crop up in Google search results is of limited value. The company's new URL inspection tool can help you make sure that your website can be indexed by the search engine.
Planet Fitness experienced growth in the second quarter, opening 44 new locations and posting year-over-year revenue growth of 31%. "[O]ur unique business model and recent tax reform allowed us to translate our exceptional top-line performance into an even stronger improvement in profitability," said Chris Rondeau, the company's CEO.
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